What Attitude Change Approach Did Colgate Marketers Use to Encourage

question 197

Multiple Choice

What attitude change approach did Colgate marketers use to encourage consumers to purchase its product when it began to include the antibacterial agent triclosan in its product?

• A) changing beliefs about the extent to which a brand has certain attributes
• B) changing the perceived importance of attributes
• C) adding new attributes to the product
• D) providing free trials of the new product
• E) obtaining a seal of approval to reduce consumers' risk and encourage purchases

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Definitions:

Business Models

Strategic plan outlining how a company creates, delivers, and captures value, in economic, social, cultural or other contexts.

Organizational Cultures

Organizational cultures encompass the shared values, beliefs, and norms that influence the behavior of individuals within an organization, shaping its social and psychological environment.

Marketing Tactics

Specific actions or strategies used by a company to achieve marketing objectives.

Strategic Marketing Processes

The planning and execution steps that companies follow to align their marketing efforts with their overall business objectives and competitive market dynamics.