Charitable Contributions of a Firm That Are Tied Directly to the Customer

question 188

Multiple Choice

Charitable contributions of a firm that are tied directly to the customer revenues produced through the promotion of one of its products is known as

• A) marketing philanthropy.
• B) marketing patronage.
• C) relationship marketing.
• D) transactional marketing.
• E) cause marketing.

Appreciate the role of equal employment opportunity laws and other regulations in ensuring fair pay practices.

Understand the implications of pay levels, pay grades, and key jobs on the organization's pay structure and market competitiveness.

Recognize the effects of pay differentials and geographical cost variations on compensation strategies.

Realize the significance of external market factors, such as product market constraints, on pay decisions.