Examlex
Describe the four generational cohorts that are of interest to marketers today.
Self-Determination Theory
The theory that three basic psychological needs including autonomy, competence, and relatedness motivate our adaptation efforts at any age.
Life Satisfaction
A measure of how content people are with their life as a whole, reflecting one's overall well-being and quality of life.
Autonomy
The capacity and right of individuals to make their own choices and decisions, free from external constraint.
Post-Traumatic Growth
Positive psychological change experienced as a result of the struggle with highly stressful or traumatic events.
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