AT&T, Verizon, Sprint, and T-Mobile Serve More Than 95 Percent

question 137

Multiple Choice

AT&T, Verizon, Sprint, and T-Mobile serve more than 95 percent of the subscribers in the U.S. wireless mobile phone market. Which form of competition characterizes this market?

• A) pure competition
• B) limited competition
• C) a monopoly
• D) an oligopoly
• E) monopolistic competition

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Definitions:

Market Segment

A subgroup of people or organizations sharing one or more characteristics that cause them to have similar product and/or service needs.

Marketing Strategy

A comprehensive plan formulated to achieve marketing objectives, including target markets, positioning, and marketing mix decisions.

Multi-segment

A marketing strategy that targets more than one customer segment, acknowledging that different segments have different needs and wants.

Segment Descriptors

Attributes or characteristics used to define and differentiate subsets of a market or population.