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It had been the Campbell Soup Co.'s practice to insert clear glass marbles into the bottom of soup containers used in print advertisements to bring some of the soup's ingredients (e.g., noodles or chicken) to the surface, thus misrepresenting the amount of solid ingredients in the soup. Which agency would monitor such a practice?
Roger Fisher
An academic, author, and co-founder of the Harvard Negotiation Project, known for his work on conflict resolution and negotiation.
William Ury
A renowned American author, academic, and negotiation expert, co-founder of Harvard's Program on Negotiation.
Negotiation
Negotiation is the process of discussing and arriving at a mutual agreement between two or more parties, each with their own interests and objectives.
Joint Decisions
Decisions made collaboratively by two or more parties, often involving shared responsibility and contribution towards the outcomes.
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