Culture Refers to the Set of Values, Ideas, and Attitudes

question 304

Multiple Choice

Culture refers to the set of values, ideas, and attitudes that are learned and shared among members of a group. It also serves as a socializing force that

• A) reflects the will of the largest or most powerful ethnic or racial group.
• B) is determined by the largest generational cohort at a given point in time.
• C) becomes the basis of all legislation-federal, state, and local-in societies around the world.
• D) expresses the diverse backgrounds of a nation's subcultures.
• E) dictates what is morally right and just.

---

Definitions:

AIDA

An acronym for Attention, Interest, Desire, and Action, describing the stages of the consumer journey in marketing and advertising.

Rational Appeals

Marketing strategies that use logical, fact-based arguments to convince consumers to make a purchase or adopt a viewpoint.

Emotional Appeals

Tactics used in communication and advertising to elicit strong feelings in order to persuade or influence.

Health Insurance Premiums

The amount paid, usually on a monthly basis, for health insurance coverage.