An Employee of Coca-Cola Attempted to Share Its Marketing Plan

question 176

Multiple Choice

An employee of Coca-Cola attempted to share its marketing plan with an employee of PepsiCo for a modest price. What should the PepsiCo employee do?

• A) Buy the marketing plan if assured there would be no legal or ethical repercussions.
• B) Ignore the offer to buy the marketing plan and hope the ethical dilemma will go away.
• C) Immediately contact Coca-Cola to advise it of the plot to sell the marketing plan.
• D) Immediately report the offer to the Better Business Bureau.
• E) Advise the Coca-Cola employee that it would be ethical to accept the plan if it was offered for free.

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Definitions:

Raw Materials

The basic materials from which products are made, often referring to natural resources like wood, oil, or metals before they are processed.

Persuasive Messages

Communications designed to influence or convince the audience towards a particular viewpoint or action.

Audience's Personalities

The collective characteristics, traits, and preferences that define the individuals who make up a particular audience.

Behavioral Economics

A field of study that examines the effects of psychological, cognitive, emotional, cultural, and social factors on the economic decisions of individuals and institutions.