Which of the Following Is an Example of Green Marketing

question 278

Multiple Choice

Which of the following is an example of green marketing?

• A) McDonald's added apple snacks to its Happy Meals targeted at children.
• B) Lowe's and Home Depot discontinued the sale of lumber and other wood products.
• C) Levi-Strauss marketed prewashed jeans.
• D) Joe's Lawn Service offered a special spring cleanup promotion.
• E) Walmart implemented buying practices that encourage its suppliers to use containers and packing made from corn, not petroleum-based resins.

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Definitions:

Planning Gap

The difference between a company’s current performance and its desired goals, often leading to strategic changes to bridge the gap.

Contribution Margin

A financial metric that represents the difference between sales revenue and variable costs, indicating how much revenue contributes to fixed costs and profit.

Break-Even Point

The point at which total costs match total revenue, meaning there is neither profit nor loss.

Sales Differential

Sales differential is the difference in sales volume between a company’s actual sales and a predetermined benchmark, such as past sales performance or market expectations.