A Consumer's Purchases Are Often Influenced by the Views, Opinions

question 348

Multiple Choice

A consumer's purchases are often influenced by the views, opinions, or behavior of others. Two important aspects of personal influence to marketing are

• A) lifestyle and motivation.
• B) personality and lifestyle.
• C) opinion leadership and word-of-mouth activity.
• D) word-of-mouth activity and psychographics.
• E) psychographics and demographics.

---

Definitions:

Free Lunch

An idiom expressing the idea that it is impossible to get something for nothing, disputing the possibility of receiving a benefit without providing compensation.

Economic Thinking

The analytical approach to address economic problems, considering costs and benefits in decision making.

Historical Generalizations

Broad statements derived from studying patterns and trends in history, often used to explain or predict social, political, or economic phenomena.

Statistical Data

Quantitative or qualitative information collected systematically for analysis, interpretation, and presentation for various purposes, including forecasting and decision making.