Cause Marketing Refers to

question 294

Multiple Choice

Cause marketing refers to

• A) charitable contributions of a firm being tied directly to the customer revenues produced through the promotion of one of its products.
• B) organizational efforts to improve the state of people, the planet, and profit simultaneously to achieve sustainable, long-term growth.
• C) marketing services provided at little or no cost for the purpose of promoting or supporting a worthy cause.
• D) marketing efforts to produce, promote, and reclaim environmentally sensitive products.
• E) marketing actions that actually caused more good than was anticipated.