Hellmann's Is a Brand Owned by Unilever That Produces Mayonnaise

question 340

Multiple Choice

Hellmann's is a brand owned by Unilever that produces mayonnaise, among other food products. If a marketing manager at Hellmann's identified that its brand managers lacked the expertise to create additional growth for the firm's products, she would likely incorporate this knowledge into its SWOT analysis as

• A) a weakness if the company does not have access to other expertise at Unilever.
• B) a strength if the company conceals this information from its competitors.
• C) an opportunity if Hellmann's competitors have superior expertise.
• D) a threat if Hellmann's does not have resources to develop additional expertise.
• E) part of a marketing plan; this information would not be part of a SWOT analysis.

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Definitions:

Negative

A term indicating opposition, lack, or absence of a certain trait, quality, or condition.

Socialization

The process by which individuals learn and internalize the values, beliefs, and norms of their culture and society.

Prejudiced Attitudes

Preconceived opinions or judgments towards people or a group that are not based on reason or actual experience, often negative and discriminatory.

Socialization

The process by which individuals learn and internalize the values, beliefs, and norms of their society and develop a sense of self.