Figure 2-4 -In Figure 2-4, a Representation of the BCG Business Portfolio

question 116

Multiple Choice

Figure 2-4
-In Figure 2-4, a representation of the BCG business portfolio analysis, SBUs found in quadrant B would be called

• A) cash cows.
• B) stars.
• C) question marks.
• D) dogs.
• E) hedgehogs.

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Definitions:

Break-Even Point

The juncture where a company's overall expenses match its total income, leading to neither a profit nor a loss.

Shutdown Point

The level of business operations where a company cannot cover its variable costs by producing, leading to a pause or cessation of production.

Break-Even Point

The point at which total costs and total revenue are equal, meaning no net gain or loss is incurred from production and sales.

Shutdown Point

The shutdown point is the level of production and price at which a company's revenue only covers its variable costs, and operating at any capacity below this point would cause the firm to incur losses.