The Key Role of Marketing Includes

question 70

Multiple Choice

The key role of marketing includes

• A)supporting the board of directors.
• B)operating at the corporate level.
• C)looking outward by listening to customers.
• D)managing executives.
• E)delivering strategic business decisions.

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Definitions:

Solicited Proposal

A proposal requested by a potential client or sponsor, often in response to a specific request or need.

RFP

RFP stands for Request for Proposal, a document issued by a company when it wants to buy a product or service and is inviting suppliers to bid.

Managing RFPs

The process of overseeing and coordinating the response to Requests for Proposals, which are formal solicitations for offers from suppliers or contractors.

Decision-Making Criteria

The standards or principles used to evaluate and choose between different options or courses of action.