All of the Following Statements About the Overall Marketing Program

question 11

Multiple Choice

All of the following statements about the overall marketing program for 3M's Post-it® Flag Highlighters and the Post-it® Flag Pens are true except which?

• A) Office workers were the primary target marketing for the Post-it® Flag Pen.
• B) Students were initially the intended target market for the Post-it® Flag Highlighter.
• C) Low price was the primary consideration in choosing among distribution options for both Post-it® Flag Highlighters and the Post-it® Flag Pens.
• D) David Windorski, the designer of the Post-it® Flag Highlighter, appeared on "The Oprah Winfrey Show" so Winfrey could thank him in person for "his most incredible invention."
• E) 3M recently introduced the 3-in-1 combination Post-it® Flag + Highlighter & Pen.

---

Definitions:

Commercial Paper

An unsecured, short-term debt instrument issued by corporations, typically for the financing of accounts receivable, inventories, and meeting short-term liabilities.

U. S. Treasury Bills

Short-term government securities issued by the United States Department of the Treasury with maturity periods of one year or less.

Internal Control Environment

The overall structure, policies, and procedures implemented by a company to ensure the integrity of financial reporting, compliance with laws, and effective operations.

Monitoring Policies

The procedures implemented to continuously review and ensure that practices and activities within an organization comply with laws, regulations, and internal standards.