At the Functional Level, the Marketing Department

question 158

Multiple Choice

At the functional level, the marketing department

• A) solicits talent from all levels of the organization for strategic corporate planning sessions.
• B) promotes its goals to the organization's stakeholders.
• C) looks outward, in part by listening to customers.
• D) develops the corporate culture.
• E) defines the overall strategic direction of the organization.

---

Definitions:

Micro-Macro Levels

A distinction in sociology between individual (micro) behaviors and broader social processes and structures (macro).

Normative Orientations

The attitudes, beliefs, and values that inform how individuals ought to behave in social contexts, often guiding moral or ethical decisions.

Differentiation

The process of becoming or making something different, in sociology, it refers to the development of increasingly specialized roles and institutions within a society.

Peter Blau's Exchange Theory

A sociological perspective that views social interactions as transactions in which individuals seek to maximize their rewards and minimize their costs.