A Road Map for the Marketing Activities of an Organization

question 13

Multiple Choice

A road map for the marketing activities of an organization for a specified future time period, such as one year or five years, is referred to as a

• A) business plan.
• B) marketing objective.
• C) marketing plan.
• D) marketing strategy.
• E) marketing program.

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Definitions:

Monocytes

A type of white blood cell that plays a critical role in the immune system by killing pathogens, removing dead cells, and stimulating the action of other immune cells.

Sympathetic System

A part of the autonomic nervous system that activates what is often termed the fight or flight response, preparing the body for action.

Parasympathetic System

Part of the autonomic nervous system that conserves energy as it slows the heart rate, increases intestinal and gland activity, and relaxes sphincter muscles.

Hormonal Transmission

The process by which hormones are released into the bloodstream by endocrine glands and then travel to target organs or tissues to exert their effects.