The Boston Consulting Group (BCG) Has Given Specific Names and Descriptions

question 69

Multiple Choice

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Stars are SBUs that are classified as having

• A) high market growth rates and high relative market shares.
• B) low market growth rates but high relative market shares.
• C) low market growth rates and low relative market shares.
• D) high market growth rates but low relative market shares.
• E) medium market growth rates and medium relative market shares.

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Definitions:

Avoidant

A behavior or personality trait characterized by a desire to evade certain situations, often stemming from anxiety or discomfort.

Strange Situation

A procedure developed by Mary Ainsworth in the 1970s to assess patterns of attachment by observing the behavior of a child in a series of introductions, separations, and reunions with the caregiver and an adult stranger in a controlled environment.

Sex Role Norms

The societal expectations and norms dictating appropriate behavior, attitudes, and activities for individuals based on their gender.