The Primary Purpose of a Marketing Metric Is to

question 206

Multiple Choice

The primary purpose of a marketing metric is to

• A) assign qualitative values to quantitative data.
• B) allow the sharing of information across product lines.
• C) measure the quantitative value of a marketing activity.
• D) forecast potential product/service opportunities over a period of five years.
• E) provide a numerically precise measurement of management judgment for an industry's growth.

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Definitions:

Cost Estimation Methods

Techniques used to predict the expenses likely to be incurred in the manufacturing of a product or the execution of a project.

Cost Equation

An equation used to estimate costs, typically in the form of fixed costs plus variable costs times the number of units.

Variable Costs

Expenses that vary directly with the level of production or sales volume, such as materials and labor.

Pretax Income

The income that a company earns before any taxes are deducted, representing the profitability of the company before government intervention.