One of the Weaknesses Inherent in the Use of the BCG

question 149

Multiple Choice

One of the weaknesses inherent in the use of the BCG business portfolio analysis is that it

• A)causes dissension between different divisions when one is labeled a "star" and another a "dog."
• B)reduces employee motivation to move a low valued SBU to a higher one.
• C)considers too many SBU factors beyond market growth rate and relative market share.
• D)does not require sales forecasts in order to be implemented.
• E)is often difficult to obtain the needed information to correctly place SBUs in the matrix.

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Definitions:

Profits

The financial gain realized when the revenues generated from business operations exceed the expenses, taxes, and costs incurred.

GDP

Gross Domestic Product (GDP) is the total monetary or market value of all the finished goods and services produced within a country's borders in a specific time period.

Sales Opportunity

A situation or instance where there is a potential for a business to sell its products or services, often identified through marketing and analysis.

Inflation-Adjusted

Describes values that have been adjusted for inflation, often to compare the real purchasing power of money or to reflect the real value of earnings or assets over time.