In the Boston Consulting Group (BCG) Business Portfolio Model for Analysis

question 173

Multiple Choice

In the Boston Consulting Group (BCG) business portfolio model for analysis of a firm's strategic business units, or SBUs, the vertical axis reflects

• A) market growth rate.
• B) marketing efficiencies.
• C) industry attractiveness.
• D) market segment size.
• E) relative market share.

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Definitions:

Degree Of Controllability

The extent to which the cost or performance outcome of a process or operation can be influenced or managed by the responsible party.

Standard Costing System

A cost accounting method that assigns fixed costs to products or services based on standard estimated costs.

Inventories

Assets held for sale in the ordinary course of business, or goods in the production process or materials to be consumed in the production process or in the rendering of services.

Historical Data

Data from past periods, used for analysis, forecasting, or research to understand trends, patterns, or outcomes.