The Actions Taken During the Evaluation Phase of the Strategic

question 99

Multiple Choice

The actions taken during the evaluation phase of the strategic marketing process include comparing results with plans to identify deviations and

• A) starting the planning process anew.
• B) executing the marketing program.
• C) tracking unit sales and revenues and comparing with competitors.
• D) developing the budget by estimating revenues, expenses, and profits.
• E) exploiting positive deviations and correcting negative ones.

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Definitions:

Felsic

Refers to igneous rocks that are rich in light-colored minerals such as quartz and feldspars, typically associated with continental crust.

Higher Viscosity

Refers to fluids that have a greater resistance to flow, often relating to the thick, slow-moving nature of certain types of lava.

Silicate Chains

Linear arrangements of silicate minerals linked by oxygen atoms, common in the structure of many igneous rocks.

Higher Temperature

An increase in the degree of heat present in a substance or object, often compared to a standard or previous measure.