In the Boston Consulting Group (BCG) Business Portfolio Model for Analysis

question 49

Multiple Choice

In the Boston Consulting Group (BCG) business portfolio model for analysis of a firm's strategic business units, or SBUs, the horizontal axis reflects

• A) market growth rate.
• B) marketing efficiencies.
• C) industry attractiveness.
• D) market segment size.
• E) relative market share.

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Definitions:

State of Crisis

A situation or period in which an organization or community faces significant challenges or threats that require immediate and effective response.

Strategic Planning

The process of defining an organization's strategy or direction and making decisions on allocating resources to pursue this strategy.

Fewer Employees

A situation or strategy where an organization operates with a reduced number of staff members to cut costs or improve efficiency.

Performing Well

Refers to achieving or exceeding set objectives, goals, or benchmarks in a specific context, such as business operations, academic achievements, or personal development.