One of the Weaknesses Inherent in the Use of the BCG

question 149

Multiple Choice

One of the weaknesses inherent in the use of the BCG business portfolio analysis is that it

• A)causes dissension between different divisions when one is labeled a "star" and another a "dog."
• B)reduces employee motivation to move a low valued SBU to a higher one.
• C)considers too many SBU factors beyond market growth rate and relative market share.
• D)does not require sales forecasts in order to be implemented.
• E)is often difficult to obtain the needed information to correctly place SBUs in the matrix.

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Definitions:

Phallic

Relating to or resembling a phallus or penis, often used to describe certain aspects of Freudian psychosexual development during the phallic stage.

Psychosexual Development

Freud's theory that childhood development occurs in a series of fixed psychosexual stages, each characterized by different demands for sexual gratification.

Puberty

The developmental period in which an individual becomes capable of reproduction, marked by physical growth and hormonal changes.

Genital

Pertaining to the external and internal organs of reproduction in both males and females.