When Using a ________ Strategy, There Is No Change in Either

question 159

Multiple Choice

When using a ________ strategy, there is no change in either the basic product line or the markets served. Instead, increased sales are generated by selling either more products through better promotion or distribution or the same number of products at a higher price.

• A) product development
• B) market development
• C) diversification
• D) market saturation
• E) market penetration

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Definitions:

Direct Labour Cost

The wages and benefits paid to workers who are directly involved in the production of goods or services.

Manufacturing Overhead Cost

All indirect costs related to the manufacturing process, including utilities, depreciation, and maintenance of equipment and facilities.

Manufacturing Overhead

Expenses related to the manufacturing process that are not directly tied to specific products, such as salaries of supervisory staff and factory maintenance.

Direct Materials

Materials that are traceable to the production of specific goods or services and included in the cost of those goods or services.