If You Followed the Suggestions of Robert M

question 200

Multiple Choice

If you followed the suggestions of Robert M. McMath, which of the following provides the best advice for a marketer for Colgate, when launching a new version of the toothpaste?

• A) Anticipate the future five years out in terms of product form, ingredients, and packaging-to invent the "toothpaste of tomorrow!"
• B) Give the product a mysterious name that is unrelated to the product's benefits but instead provokes consumer curiosity.
• C) Initiate a Facebook campaign against beverages sweetened with high fructose corn syrup, which can contribute to tooth decay.
• D) Create unusual packaging that has special shelving requirements.
• E) Study past toothpaste product failures and learn from them.

---

Definitions:

Labor Market

The marketplace in which employers find workers and workers find jobs, governed by the supply and demand for labor.

Inflation

The rate at which the general level of prices for goods and services is rising, leading to a decrease in the purchasing power of money.

Grease the Wheels

An expression used to describe actions that facilitate or ease the progress of a process, activity, or operation, often implying making things run more smoothly and efficiently.

Political Business Cycle Theory

A theory suggesting that elected officials may manipulate economic policies to produce favorable economic conditions ahead of elections to increase their chances of reelection.