An Approach Whereby an Organization Allocates Its Marketing Mix Resources

question 131

Multiple Choice

An approach whereby an organization allocates its marketing mix resources to reach its target markets is referred to as

• A)the tactical marketing process.
• B)situational analysis.
• C)diversification analysis.
• D)synergy analysis.
• E)the strategic marketing process.

---

Definitions:

Vertical Merger

A merger between two companies that operate at different levels within the production process of a specific industry.

Diversification

A risk management strategy involving the allocation of investments among various financial assets, industries, or other categories to reduce exposure to any single asset or risk.

Joint Ventures

A type of business agreement involving two or more parties that pool their resources for the purpose of accomplishing a specific task.

Logistics

The detailed organization and implementation of a complex operation involving the movement of goods, services, or information from origin to consumption.