Taking Stock of Where the Firm or Product Has Been

question 299

Multiple Choice

Taking stock of where the firm or product has been recently,where it is now,and where it is headed in terms of the organization's marketing plans and the external forces and trends affecting it is referred to as

• A)tactical planning.
• B)market planning.
• C)goal setting.
• D)environmental scanning.
• E)situation analysis.

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Definitions:

Inescapable

Impossible to avoid or evade; unavoidably present or compulsory.

Interpersonal Communication

The process by which people exchange information, feelings, and meaning through verbal and non-verbal messages in face-to-face settings.

Implicit Rules

Unspoken, unwritten expectations and norms that govern behavior in groups and societies.

Explicit Rules

Clearly defined, written or spoken guidelines that dictate behavior or procedures within a group or society.