Men's Wearhouse Caters to the Man Who Doesn't Necessarily Enjoy

question 203

Multiple Choice

Men's Wearhouse caters to the man who doesn't necessarily enjoy shopping. Its stores are in free-standing locations (not inside the mall) so customers can get in and out quickly. Additionally, Men's Wearhouse targets the budget-conscious consumer with suit prices ranging from $150 to $850. The location of its stores and its pricing strategy both are part of Men's Wearhouse's

• A) competitive advantage.
• B) core values.
• C) core benefit proposition.
• D) marketing edge.
• E) viable mission.