Those Characteristics of a Product That Make It Superior to Competitive

question 298

Multiple Choice

Those characteristics of a product that make it superior to competitive substitutes are referred to as

• A)core benefit propositions.
• B)marketing mix elements.
• C)points of difference.
• D)marketing attributes.
• E)product protocols.

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Definitions:

Hyperkalemia

A condition characterized by an abnormally high level of potassium in the blood.

Encapsulated

Surrounded by a protective shell or capsule, often referring to bacteria or tumors that are enclosed in a distinct outer layer.

Malignant Tumors

Cancerous growths that are invasive and can spread to other parts of the body.

Wilms Tumor

A type of kidney cancer that primarily affects children.