A Subsidiary,division,or Unit of an Organization That Markets a Set

question 326

Multiple Choice

A subsidiary,division,or unit of an organization that markets a set of related offerings to a clearly defined group of customers is referred to as a

• A)strategic business unit.
• B)strategic industry level.
• C)private corporation.
• D)product grouping.
• E)marketing department.

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Definitions:

Anchoring And Adjustment

A cognitive bias where an individual depends too heavily on an initial piece of information (anchor) when making decisions and makes insufficient adjustments based on subsequent information.

Availability

The degree to which a system, service, or product is operational and accessible when required for use.

Projection

A psychological defense mechanism where an individual ascribes their own unacceptable desires, impulses, or thoughts onto another person or group.

Representativeness

The degree to which a sample or instance accurately reflects the characteristics of a larger group.