Unilever Distributes Its Lipton Tea Products in Part Through Independent

question 28

Multiple Choice

Unilever distributes its Lipton tea products in part through independent brokers, agents and distributors to chain, wholesale, co-operative and independent grocery accounts, and food service. This is an example of a firm's

• A) market segmentation and targeting strategy.
• B) price strategy.
• C) place strategy.
• D) promotion strategy.
• E) product strategy.

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Definitions:

Radio Waves

Electromagnetic waves with wavelengths longer than infrared light, used in wireless communication systems to transmit data and broadcasts.

Transmission Medium

Physical or virtual media through which data is transmitted from one place to another.

Cellular Data

pertains to the use of data services over cellular networks on mobile devices, allowing Internet access and data communication.

Network Topology

The arrangement or organization of a network, including its nodes and connecting lines, defining how different network devices are interconnected.