An Aid to Implementing a Marketing Plan That Consists of Four

question 199

Multiple Choice

An aid to implementing a marketing plan that consists of four columns: (1) the task;(2) the person responsible for completing that task;(3) the date to finish the task;and (4) what is to be delivered is referred to as

• A)an output report.
• B)a Gantt chart.
• C)a market plan.
• D)an action item list.
• E)a marketing action memo.

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Definitions:

Total Dividends

The sum of all dividend payments made by a company to its shareholders over a specific period.

Residual Dividend Policy

A financial policy regarding dividend payments where dividends are only issued after all project and operational expenses have been met and all planned investments are funded.

Optimal Capital Budget

The set of projects that maximizes the value of the firm.

Retained Earnings

The portion of a company’s net profits which is kept within the company instead of being paid out to the shareholders as dividends.