A Business Student Is Preparing for the Graduate Management Admission

question 130

Multiple Choice

A business student is preparing for the Graduate Management Admission Test (GMAT) so he can get into a good graduate business school. He knows that any money he spends on a tutor will be worthwhile if he can improve his scores. He's heard that there is a great tutor in his local community but has no idea who she is. Marketing does not occur in this situation because

• A) two or more parties have unsatisfied needs.
• B) there is no desire on the part of either party to satisfy its needs.
• C) neither of the involved parties have the ability to satisfy its needs.
• D) there is no way for the parties to communicate with one another.
• E) there has been no assessment of consumer wants and needs.