Kraft Produces Lunchables, a Prepackaged Meal Usually Consisting of Several

question 222

Multiple Choice

Kraft produces Lunchables, a prepackaged meal usually consisting of several crackers, small slices of meat, and small slices of cheese. Other items in the product line contain small bottles of Chiquita Strawberry Banana Fruit smoothie, Capri-Sun juice, or Kool-Aid. The box is bright yellow and the quantity of food contained within it is small. The target market for Kraft Lunchables is most likely

• A) moms with school-age children who pack a simple, healthy lunch for them.
• B) business people looking for a satisfying breakfast at the office.
• C) business travelers on the run.
• D) teenagers who are have missed a meal due to after-school activities.
• E) baby boomers who are trying to lose weight.

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Definitions:

Treatments

Medical or psychological interventions designed to relieve or heal a disorder, illness, or condition.

Psychoanalytic Model

A theoretical approach that seeks to explain personality, motivation, and psychological disorders by focusing on unconscious determinants of behavior.

Social Skills

Abilities necessary to behave in a socially acceptable manner and to effectively communicate with others, including both verbal and non-verbal communication.

Internal Conflict

A psychological struggle occurring within a person's mind, often between different desires, impulses, or aspects of the self.