Market Segments Refer to

question 64

Multiple Choice

Market segments refer to

• A) the relatively heterogeneous groups of prospective buyers that result from the market segmentation process.
• B) all buyers of a product or service who have previously purchased a particular firm's products or services and who intend to repeat that purchase sometime in the future.
• C) the smallest number of buyers that have similar needs but do not react similarly in a buying situation.
• D) the relatively homogeneous groups of prospective buyers that have common needs and will respond similarly to a marketing action.
• E) all potential buyers of a product or service who intend to purchase a firm's products or services but who have not yet done so.

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Definitions:

Oral Stage

The first phase in Freud's psychosexual development theory, where a child's pleasure centers are focused on the mouth area.

Phallic Stage

One of Freud's psychosexual development stages, occurring from about age 3 to 6, where the libido's focus is on the genital area.

Latency Stage

Refers to a period in Freud's psychosexual development theory, occurring approximately between the ages of 5 and puberty, characterized by a decrease in sexual interests and an increase in developing social and intellectual skills.

Tabula Rasa

The idea that individuals are born without built-in mental content, and all knowledge comes from experience or perception.