The 3M Post-It® Flag Highlighter and Pen Marketing Programs Described

question 65

Multiple Choice

The 3M Post-it® Flag Highlighter and Pen marketing programs described in the text were designed for what primary objective?

• A) the initial launch of two new 3M products
• B) specific promotions to be used for long-range strategies
• C) segmenting the market into 12 specific target market segments
• D) marketing 3M products to foreign markets
• E) positioning the products relative to major competitors

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Definitions:

Experience Curve Rate

The rate at which costs decrease as a result of gains in efficiency and experience over time.

Unit Costs

The expenses a company incurs in manufacturing, storing, and selling a single unit of a specific product or service.

Microprocessor

An integrated circuit that contains the functions of a computer's central processing unit (CPU) on a single microchip, enabling digital computing and controlling electronic devices.

Automobile

A wheeled motor vehicle used for transportation, typically carrying a small number of people and running on roads.