All of the Following Statements About the Overall Marketing Program

question 11

Multiple Choice

All of the following statements about the overall marketing program for 3M's Post-it® Flag Highlighters and the Post-it® Flag Pens are true except which?

• A) Office workers were the primary target marketing for the Post-it® Flag Pen.
• B) Students were initially the intended target market for the Post-it® Flag Highlighter.
• C) Low price was the primary consideration in choosing among distribution options for both Post-it® Flag Highlighters and the Post-it® Flag Pens.
• D) David Windorski, the designer of the Post-it® Flag Highlighter, appeared on "The Oprah Winfrey Show" so Winfrey could thank him in person for "his most incredible invention."
• E) 3M recently introduced the 3-in-1 combination Post-it® Flag + Highlighter & Pen.

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Definitions:

Factory Overhead

Indirect manufacturing costs that cannot be directly attributed to specific units produced, such as utility costs, maintenance, and salaries of non-direct labor.

Activity-based Costing

A costing methodology that assigns costs to products or services based on the activities that go into making them, aiming to provide more accurate product costs.

Service Quality

The evaluation of how well a delivered service matches the customer's expectations, often a key factor in customer satisfaction and loyalty.

Factory Overhead

All manufacturing costs that are not directly associated with specific product units, including maintenance, utilities, and equipment depreciation.