Marketers Often Discover Consumer Needs by

question 161

Multiple Choice

Marketers often discover consumer needs by

• A) implementing a marketing program.
• B) conducting effective marketing research.
• C) balancing the marketing mix elements-the four Ps of the marketing program.
• D) advertising to diverse groups of prospective buyers.
• E) copying the products and services of competitors.

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Definitions:

Managerial Skill

The abilities and expertise required for effective management, including planning, organization, decision-making, problem-solving, and communicating.

Competitive Global Environment

A business context where companies worldwide compete against one another to offer the best products, services, and customer experiences.

Tailor Communication

The practice of customizing messages and interactions to suit the specific needs and preferences of the audience or recipient.

Workforce Diversity

The range of differences among the members of a workforce, including but not limited to race, gender, ethnicity, age, and sexual orientation.