Relationship Marketing Refers to

question 74

Multiple Choice

Relationship marketing refers to

• A) the selection and the assignment of a firm's personnel for a specific product or product line to a group of current or prospective customers.
• B) the belief that it is easier and less expensive to find new customers than to retain old ones.
• C) the linking of the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefits.
• D) the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.
• E) exclusive legally binding contractual agreements between retailers and customers in order to create enhanced value for each party.

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Definitions:

Economic Life

The period over which an asset is expected to be usable by its owner, contributing to the owner's economic activity.

Net Operating Cash Flow

The amount of cash generated by a company's normal business operations.

CCA Class

Capital Cost Allowance Class, a categorization in tax systems for depreciation of tangible property.

Tax Rate

The proportion of income or value of goods taxed by the government, applicable to individuals, corporations, and transactions.