The Idea That an Organization Should Strive to Satisfy the Needs

question 114

Multiple Choice

The idea that an organization should strive to satisfy the needs of consumers while also trying to achieve the organization's goals reflects the

• A) concept of synergy.
• B) marketing concept.
• C) principle of customer relationship management.
• D) societal marketing concept.
• E) consumerism concept.

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Definitions:

Self-Actualizing

The process of realizing and fulfilling one's own potential and abilities, often considered the highest level of psychological development.

Authentic

Refers to the quality of being genuine or true to one's own personality, spirit, or character, often considered a critical component in psychological health and well-being.

Spontaneous

Occurring without apparent external cause or intervention.

Full Growth Potential

The maximum physical and psychological development an individual is capable of reaching, given optimal conditions.