The United States Army Was Both Praised and Criticized for Its

question 62

Multiple Choice

The United States Army was both praised and criticized for its use of a popular video game, America's Army, which was designed to reach potential recruits. The game's creator, Colonel Casey Wardynski, wanted to provide a sense of the training and teamwork one could find in the Army's military environment. The game was designed for "boys 14 years or older," which represent the Army's

• A) mass market.
• B) actual recruits.
• C) restricted market.
• D) target market.
• E) untapped market.

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Definitions:

Reliability Service Dimension

An aspect of service quality referring to the ability of a company to perform the promised service dependably and accurately.

Customer Service

The help and counsel given by an enterprise to customers who acquire or employ its goods or services.

Service Dimension

Aspects that define the quality and nature of a service, including tangibility, reliability, responsiveness, assurance, and empathy towards customers.

Tangibles

Tangibles are physical items or assets that can be seen, touched, and quantified, often used to assess service quality in businesses.