Some Companies Have Very Restrictive Return Policies, for Example, Accepting

question 137

Multiple Choice

Some companies have very restrictive return policies, for example, accepting returns only for store credit or not accepting them at all. Though these policies have a positive effect on sales figures, some customers end up frustrated because they have legitimate reasons for returning merchandise. Very restrictive return policies are likely a violation of

• A) the marketing concept.
• B) the customer relationship management concept.
• C) consumerism.
• D) social entrepreneurship.
• E) cause marketing.