In Marketing, Thoughts About Concepts, Actions, or Causes Are Referred

question 166

Multiple Choice

In marketing, thoughts about concepts, actions, or causes are referred to as

• A) utilities.
• B) experiences.
• C) values.
• D) ideas.
• E) services.

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Definitions:

Equity Sensitive

An individual's preference for fairness and equality in the distribution of resources and rewards.

Outcome/Input Ratio

A concept related to equity theory, referring to the proportion of rewards (outcomes) received relative to contributions (inputs) in a social exchange or workplace context.

Equity Theory

A theory of motivation that suggests individuals are motivated by a sense of fairness in their interactions and compensation.

Inputs And Outcomes

In the context of organizations, inputs refer to the resources used to produce goods or services, while outcomes are the results of the organization's efforts.