Examlex
Which of the following is not one of the steps in reading a business plan?
Brand Awareness
The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.
Gray Market Activity
A specific type of arbitration whereby companies or individuals buy a product in a cheaper market and sell it in a more expensive market.
Price-oriented Promotions
Marketing strategies focused on attracting consumers by advertising lower prices or special deals for a limited time.
Viral Marketing
A marketing strategy that relies on social networks to rapidly spread a message or product information, much like a virus.
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