One Difference Between Project Management and Project Leadership Is That

question 25

Multiple Choice

One difference between project management and project leadership is that project management includes

• A) recognizing the need to alter direction.
• B) aligning people to meet new directions.
• C) monitoring results against plans.
• D) motivating people to meet new objectives.
• E) deviating from the plan.

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Definitions:

Competitive Parity

A strategy where a company sets its prices or budgets equivalent to its competitors to avoid price wars and stabilize market share.

Percentage of Sales

A financial metric that compares a particular figure or expense to the total sales of a company, typically used to assess the financial health or efficiency of business operations.

All You Can Afford

This is a budgeting approach where advertising spending is based on the amount of funds a company has available, rather than being tied to specific performance objectives.

Evaluation Stage

Part of the consumer decision process where alternatives are appraised and weighed before making a final purchasing decision.