Tyler, a Long-Distance Runner, Delivers a Presentation on the Benefits

question 91

Multiple Choice

Tyler, a long-distance runner, delivers a presentation on the benefits of running and aerobic exercise and cites his own personal running experience. What type of supporting material is he relying on?

• A) Layperson testimony
• B) Expert testimony
• C) Real example
• D) Hypothetical example

---

Definitions:

Loyalty Program

A marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program by offering rewards, discounts, or other incentives.

Repeat Purchases

The act of buying a product or service again, demonstrating customer loyalty and satisfaction with the previous purchase.

Premium

An amount paid for an insurance policy or an additional cost for an item or service that is of higher quality or offers more features than a standard version.

Sales Promotion Tool

Marketing strategies or devices designed to temporarily boost sales or attract customer interest.