How Has the Rapid Technological Change, and the Ease with Which

question 55

Multiple Choice

How has the rapid technological change, and the ease with which media can be created and spread, changed the practice of presidential public appeals?

• A) It has increased the likelihood that citizens will be exposed to presidential messages.
• B) Evidence clearly shows that it has increased the likelihood that presidents will, in coming years, only appeal to their bases of support through social media.
• C) It has led to an increasing fragmentation of a mass media audience into small subgroups, making it more difficult for a president to reach all citizens.
• D) It has made presidents more likely to appear on the most widely popular Internet media news and entertainment sites than on broadcast television.

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Definitions:

Declining Cost

A situation where costs decrease over time, often due to increased efficiency, economies of scale, or technological advancements.

Health Care Benefits

A range of medical services and support provided to employees or members of an organization, including insurance, wellness programs, and access to medical care.

Employment Insurance (EI)

A government program providing temporary financial assistance to unemployed workers who have lost their job through no fault of their own.

Resign

The act of formally quitting a job or position, often by submitting a notice of resignation to one's employer.