In Constructing a Market-Defining "Story," It Is Helpful to Answer

question 20

Multiple Choice

In constructing a market-defining "story," it is helpful to answer a series of fundamental questions around which analysis can be built. Which of the following questions is designed to identify the target market?

• A) What is the real estate product under consideration?
• B) Who are the customers?
• C) What aspects of the product do the customers care about?
• D) Who are the competitors?

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Definitions:

Seasonal Factor

A quantitative adjustment factor applied to economic or statistical data to account for seasonal variations of the data point.

Exponential Smoothing

A forecasting technique that applies decreasing weights to past observations as they recede in time.

Exponential Smoothing Model

A time series forecasting technique that applies weighting factors which decrease exponentially to past observations.

Mean Absolute Percentage Error

A measure used in statistics to assess the accuracy of a forecast or prediction, calculated as the average of absolute percentages of errors between predicted and observed values.