Suppose That You Have Begun to Gather Some Demographic Data

question 33

Multiple Choice

Suppose that you have begun to gather some demographic data in order to project the potential sales of a new development project. The developer hopes to be able to target the following household types who fall in the age 55 and up housing market: Seniors - Employed Part Time; Seniors - Retired / Not in Assisted Living. Utilizing the following population information, determine the core market share that the development project yearns to target with this project. Total Senior Households: 25,000; Seniors - Employed Full Time: 8,000; Seniors - Employed Part Time: 2,500; Seniors - Retired / Not in Assisted Living: 12,000; Seniors - Retired / In Assisted Living: 2,500

• A) 58.0%
• B) 80.0%
• C) 90.0%
• D) 100.0%

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Definitions:

Experimental Validity

The extent to which a study accurately reflects or assesses the specific concept that the researcher is attempting to measure.

Counterbalance

Counterbalance refers to a method used to reduce bias in experimental design by varying the order of conditions among participants to even out potential confounding variables.

Within-Subject Designs

Experimental designs where the same group of participants is exposed to each condition of the experiment, allowing direct comparison of different treatments or conditions on the same subjects.

Experimental

Pertaining to a method of inquiry involving controlled testing and observation to explore cause-and-effect relationships.