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Matching
Identify the letters of the choices that best match the phrases or definitions.
-Could help a consumer products firm identify potential customers based on their prior purchases
Selective Perception
The process by which individuals perceive what they want to in media messages while ignoring opposing viewpoints.
Stereotypes
Overgeneralized beliefs about a particular category of people, simplifying complex human behaviors to basic assumptions.
Halo Effects
A cognitive bias where the perception of one trait, often positive, influences the perception of other traits without objective evidence.
Selective Perception
How individuals filter and interpret media messages, focusing on what aligns with their desires and overlooking conflicting views.
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Q64: Many organizations require a more formal type